Do you know the basic do and don’t of email marketing?
Online business thrive by good contact with customers and perspective clients. But when it comes to email marketing, there are some definite rules you must follow in order to keep in good graces with your clientele.
I’ve outlined below the basic “Do’s & Don’ts” of email marketing.
- Create an email based subscription list and place the form in an easy to find location on your website or blog. Place it high on the right side as this is the most common found location. This allows customers and potential customers the opportunity to stay in touch with you via email and lean about all your specials and upcoming offers.
- Offer a free gift for subscribing. This will entice your readers/customers to subscribe to your list. Make it something useful but don’t give all your goodies away for free!
- Make your email attractive. Use a premium theme or hire a designer to create your email newsletter template. Don’t make it to fussy or cluttered. You don’t want to have your readers get frustrated trying to read your newsletter and unsubscribe!
- Use attention grabbing subject lines that match the basis of the email. Headlines grab a readers attention so make the Subject line something they will WANT to read!
- Link to your website in your newsletter. Make your link prominent but not spammy. And don’t include too many links. One or two are sufficient.
- Be concise. Make your marketing short and to the point. Readers will skim through your message so make sure you highlight the important parts in quick, concise paragraphs.
- Include your contact info and an unsubscribe link. This is required in all email marketing so don’t leave it out! Besides, your customers might have a question that will seal the deal on them purchasing your product so you want to be reachable!
- Don’t spam your readers or “over-mail” them. If you run a lot of specials, one newsletter per week or month is enough to keep your readers interested. If you are running a blog type newsletter, daily is great. Use an emailer that combines your posts into a digest so you readers aren’t bombarded with dozens of messages.
- Don’t use subject lines that will trigger the span filters. Words like “Buy Now” will get your message marked as spam in a heartbeat. You want your messages to go to your readers inbox so avoid spammy headlines.
- Don’t forget the unsubscribe link. And don’t require a ton of steps to leave your list. This doesn’t make you look very good to potential customers. Sometimes, a reader might want to simply switch email providers and resubscribe. If they have to jump through hoops to do so, they won’t be back!.
- Don’t keep trying to contact a reader who has unsubscribed. This will get you reported as well as making you look AWFUL!
These are just a few of the basic do’s and don’ts of email marketing. If you use these basic rules, you should be good to go.
Leave me a comment with your tips for good email marketing and I’ll add them, with credit to your site, to this post!
Stuart of Mailing Manager says:
Watch your analytic data, and look at the timing that you send the emails.
As an example; if you are targeting parents, what are the chances that at 7/8am they will open and read the email when they are organising the school run? I’d hazard a guess you are better off sending that email at 9/10am when they are heading home or able to open it at work during a coffee break.
Thank you for the great tip!