You must be thinking it’s too early to start deciding on the holiday packaging, but it’s not. There are a lot of things that one has to look at before deciding on the packaging. From choosing the perfect material to selecting the designs and then finalizing the packaging styles, a lot of hard work is needed. Let’s explore ways to make your holiday packaging worth it and how you can be the reason people smile.
1. Choose An Eco-Safe Packaging Material
Start by choosing the right material for your holiday boxes. Remember that a lot of customers are making more eco-conscious choices now, which means that your boxes should be sustainable. There are multiple materials that brands are choosing for their holiday packaging, spending within their budget, the distance their boxes will travel, and the latest trends. Have a look at the following materials for your personalized holiday boxes:
- Kraft Boxes are lightweight and can give a beautiful rustic appearance when used naturally
- Cardboard offers better protection during shipping than Kraft boxes
- Corrugated Cardboard offers cushioning and is used for shipping products over long distances
2. Brainstorm Design and Color Ideas
The next important step is to research and brainstorm different design ideas for the packaging. We are nearing the end of the year, which means that in no time, Halloween and then Christmas will be upon us. So, if you start brainstorming ideas today, you’ll be able to get the boxes in due time. Halloween is all about pumpkins, but you can make it more than just orange.
Most kids love to have ghost boxes or even witch hats to celebrate the occasion. Similarly, Christmas is more than just red and green. Look for trending Christmas box designs and see what the world is talking about. The best place to know customers’ opinions? People forums! You can get an idea of what designs and colors people are looking forward to this Halloween and Christmas.
3. Pick Styles that Offer a Memorable Unboxing Experience
Festivities are all about offering memorable and wholesome experiences, be it through dinner parties or packaging gifts. It is always a great idea to go for more than just one style because customers do like to add a variety when packing gifts for their loved ones.
Maybe this time around, they want the kids to have their candies in personalized boxes rather than just dumping the sweets in their buckets. So, how about you consider the following styles for your holiday boxes:
- Magnetic Closure Boxes
While holidays are meant to be celebrated together, at times it is just not possible. This is where your magnetic closure boxes make an entrance. Let your customers know that their gifts will surely and safely reach their loved ones with these boxes.
The strong magnet embedded within the flap of the box keeps the box closed during shipping. These boxes also offer a refined look and can be used to pack different items. If you are stuck on the design and colors, consulting professionals can always help.
- Slider Boxes
If customers are feeling a little luxurious, offering them slider boxes is a great option. These boxes have a beautiful appearance with a hollow tray and a sleeve covering it from four sides. You can choose various designs for these boxes, such as minimalist or textured ones, as per your needs.
Slider boxes can be used to pack different items, even delicate jewelry items like bracelets. You can make them more charming by wrapping a ribbon or pasting dried flowers on the boxes. Explore vibrant colors for slider boxes like red, blue, purple, green, and more.
- Pillow Boxes
Yes, pillows are for sleep, but these pillows? They are to catch dreams; the dream of better sales. Pillow packaging offers a cute pillow-shaped structure, and these boxes are used to add different products like jewelry and sweet treats.
You can enhance the visibility of these boxes by choosing charming designs and dazzling colors. Some colors to try are lilac, lavender, ice blue, sage green and more. Another way to make your pillow packaging more fun? By adding a ribbon to give it the shape of a purse.
- Pyramid Boxes
Pyramid boxes are usually used as party favor boxes, so why not add them to your holiday packaging? Some families have traditions of hosting great gatherings where they offer different types of gifts, including goodie bags.
And with these boxes, they can surely set a nice table and make it aesthetically pleasing. You can customize the boxes by adding ribbons on top. Offer customers different sizes for your pyramid boxes so they can add different items as per their need.
- Add Personalized Cards Inside
Adding personalized cards inside your holiday packaging will let customers have some peace of mind. They won’t have to go for card shopping and by offering them festive cards, you can also leave a lasting impression on them.
It’s the simple gifts that people remember the most, and your brand adding cards for them will surely be saved in their memory. And who knows, next time they return with more people because of your amazing designs and thoughtful little gestures.
5. Use Customized Stickers on Your Boxes
A defined target audience can help you in taking better decisions when it comes to personalized holiday packaging. The answer is simple; once you have the targeted audience, you can study their behaviors and likes and dislikes better.
Add customized strikers on your holiday packaging dedicated to kids or gen Z. These generations love to have something cool and funky and with these custom stickers, you can tick that off of their list. For halloween, you can go for custom ghosts, witches, pumpkins and bats. And for Christmas, you can opt for Santa, sledges, gifts boxes, reindeers and even more.
Spread Smiles With Your Personalized Holiday Boxes!
These are some of the ways you can make your holiday packaging more beautiful. Whether you are a brand or someone who just loves to do everything yourself for the holidays, these ideas will come in handy. So, start gathering ideas to offer the best packaging to people.
Meg is an author at Cinnamon Hollow. She writes on a variety of topics sharing tips and ideas for daily life.