Take The Allstate Foundation’s Purple Purse Challenge

Purple Purse Challenge

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

The Allstate Foundation Purple Purse

A few months ago I gave you some information about Domestic Violence and The Allstate Foundation’s Purple Purse campaign. Today, I’d like to give you a little more info and tell you about the Allstate Foundation’s Purple Purse Challenge.

We often think about domestic violence as something that is strictly physical. Or even emotional abuse. But there are more forms of domestic violence than that: like financial abuse. Financial abuse is where the controller maintains all forms of fiances, not allowing the victim access to money that would allow them to leave. If a victim doesn’t feel like they have the financial resources to support themselves or protect themselves, then they may stay or return to a situation that is harmful. This form of abuse happens in 98% of domestic violence cases.

Most people think only of physical abuse when they consider domestic violence. Yet, financial abuse happens in 98 percent of all cases of domestic violence and is one of the most powerful ways to control a survivor. Financial abuse is just as effective in controlling an abused victim as a lock and key. If her credit has been ruined, she can’t get an apartment. If her abuser constantly harasses her at work, she can lose her job. And, crushing debt run up by an abuser means it could take a survivor and her children years to fully recover from abuse.


[Tweet “Financial abuse happens in 98 percent of all cases of domestic violence.”]


While 2/3 of Americas do believe that domestic violence is a very serious problem, only about 1 in 3 have ever talked about it. Most feel it is a taboo subject to bring up or talk openly about. And it shouldn’t be. If we spoke up more often, perhaps we’d see the abuse more often and be able to help those being abused, escape to a safe life. The Allstate Foundation’s Purple Purse campaign is a way to make talking about domestic violence a little more “fashionable”. Purplepurse.com has important tips and tools to help you recognize domestic violence and financial abuse, talk about it and end it.

Passing the Purple Purse or wearing the Purple Purse Charm is a great way to open the subject and get the talking flowing. This helps get the awareness out there. It helps open peoples eyes to how serious domestic violence is, while giving us all options and resources to help. The The Allstate Foundation’s Purple Purse program ignites fundraising for more than 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to Purplepurse.com between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.


The Allstate Foundation Purple Purse Charm The Allstate Foundation Purple Purse Charm

Did you know that domestic violence affects one in four women in their lifetime? That’s more women than breast cancer, ovarian cancer and lung cancer combined.


[Tweet “Domestic violence affects 1 in 4 women! More than breast, ovarian & lung cancer combined!”]


Emmy-nominated actress and domestic violence activist, Kerry Washington, is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence.

You can also turn ANY purse into a “Purple Purse” with a Purple Purse charm. The Allstate Foundation is widely distributing Purple Purse charms so you can show your support and attach to your favorite bag year round. They are being distributed with inspiring survivor stories through Purple Purse Challenge participants and Allstate agency owners. I will be receiving one and wearing it on my own purse to show support.


The Allstate Foundation’s Purple Purse Challenge!

You are challenged to open your heart and wallet to stand up for survivors and the organizations that serve them at Purplepurse.com.


If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.


Let’s work together to help victims of domestic violence buy taking the Allstate Foundation’s Purple Purse Challenge!

Leave a Comment