Spread Domestic Violence Awareness With The Allstate Foundation’s #PurplePurse

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

[easy-tweet tweet=”Did you know that domestic violence affects one in four women in their lifetime?” usehashtags=”no”]

That’s more women than breast cancer, ovarian cancer and lung cancer COMBINED.

[easy-tweet tweet=”Domestic violence happens more than 145 times each hour in the U.S. ” usehashtags=”no”]

[easy-tweet tweet=”n average, THREE women DIE EVERY DAY as a result of Domestic Violence. #PurplePurse ” usehashtags=”no”]

Those statistics are staggering. And did you know that only about half of Americans say they would know how to help a victim of domestic violence? Let’s face it. Domestic Violence is a topic that we generally steer clear of in conversation. More than one-third of Americans have never discussed the issue with family or friends. Stick it in with politics and religion. People just don’t seem to want to bring the topic up. Or may we just don’t really know how. And if you are being affected by Domestic Violence, chances are, you aren’t sure how to speak out either. Or you’re scared and don’t how you’ll make ends meet if you leave.

Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.

Purple Purse, The Allstate Foundation’s symbol, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence.

Domestic Violence Awareness Month With The Allstate Foundations Purple Purse #PurplePurse

Purple Purse provides a conversation starter for Domestic Violence.

Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

As part of Domestic Violence Awareness Month, The Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country.

Purple Purse

Each purse has a goal of being passed between family, friends, community leaders, celebrities, media, and Allstate employees and agents sparking important conversations and raising awareness.  For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA.

  • In 2011, The Allstate Foundation launched Purplepurse.com to provide resources to get people talking about domestic violence, as well as help those in abusive relationships get out, stay safe and thrive.
  • The Purple Purse was created because a purse represents the center of a woman’s financial domain and purple is the color utilized by domestic violence awareness campaigns.
  • Rosario Dawson joined The Purple Purse as a spokesperson in 2012 and continues to be a champion of the campaign in 2013.

You can even pass a virtual purple purse! The Allstate Foundation is simultaneously launching virtual purple purses on Facebook to raise money for the YWCA on a national level. If you are not able to pass a physical purse, you can get involved by sharing virtual purses at Facebook.com/PurplePurse. Each time a virtual purse is shared or re-shared, a $5 donation will be made to YWCA.

(A Spanish-language site is available at www.bolsomorado.com.) Each time a virtual purple purse is shared or re-shared, The Allstate Foundation will make a $5 donation to YWCA.

NOTE: Virtual passes trigger the donations just as the physical passes do; all that’s required is entering the code onto the map page on purplepurse.com / bolsomorado.com along with the city and state to trigger the pin on the map!

Taking action against domestic violence is simple – Purple Purse: Pass It On. 

Enter code 0030 at PurplePurse.com

BSM Virtual Purse Pass Card

Download these Frequently Asked Questions for even more info about The Allstate Foundation’s Purple Purse. #PurplePurse


Purple Purse Twitter Party!

Join the #PurplePurse Twitter Party TONIGHT 10/3 at 8pm EST with @MomTalkRadio and @Resourcefulmom!

An English-language Twitter party will take place tonight, October 3. A Spanish-language Twitter party will take place October 9. 



If you are a victim of Domestic Violence and need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.


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