We all know that image is everything in business, especially with the World Wide Web, project the right image and customers are attracted to you. In this short article, we offer a few cost-effective ways that you can boost your business profile.
- Explore the potential of social media – All sectors can enter into social media marketing; if, for example, you are planning a live event at a meeting room in Singapore and you want a livestream, this is something for a digital marketing agency. When a consumer sees your business page, the next place they go is to your Facebook or X account and see what you are all about. Create rich and engaging content and reply to all comments and after time, your following will be in the 100s, which will lead to 1000s and tens of. Talk to an award-winning digital marketing agency and have their SMM team take control of all your social media platforms.
- Hire an SEO agency – If you would like your website to be on page 1 of Google’s search results, hire a leading SEO agency and let them work their magic.
- Podcasts – The podcast is a relatively new angle and the number of listeners is growing exponentially. Search for local podcasters and pitch an interview that reveals how your business came to be. People like to listen to podcasts while driving, doing the housework or gardening and it is a very effective way to let people know who you are and what you do. If you are an outgoing person, you would make for an interesting podcast guest and you can plug your business every now and then. Local radio stations are another great avenue for marketing.
- Link with green organisations – There are consumers that won’t buy from anyone who isn’t connected to some form of eco-friendly organisation; a Google search can bring you such entities and a few donations would be a great start. Research shows that consumers buy from eco-friendly businesses. Here are a few tips if you are a long-distance parent when your kids study abroad.
- Sponsorship – Select one of the local kids’ football teams and inject some much-needed equipment; if done correctly, this can be a very powerful marketing event and continued support is great branding, especially if you are a small business. You could sponsor local YouTubers, choosing channels with high view counts and a good coverage of your local community.
- Focus on your team and story – People like to get to know people they do business with; ask every employee to create a short bio and create an About Us page. There should be a level of transparency within every organisation, which makes for an inclusive culture.
There are many ways to promote a business and we recommend contacting a leading Thai digital marketing agency if you have a registered Thai business and let the professionals head up a marketing campaign.
Meg is an author at Cinnamon Hollow. She writes on a variety of topics sharing tips and ideas for daily life.