Summersalt Opens at Pop-Up Tanger Outlets Myrtle Beach!

Social media swimsuit powerhouse Summersalt is opening a physical location at Tanger Outlets Myrtle Beach Hwy 17. The cult-followed brand, known for its signature fit and online campaigns highlighting body positivity, opened their 2400 sq. ft. pop-up yesterday (sorry I’m a day late – 5/25) in Suite 625. They will be offering a surprise gift to the first 50 shoppers. Again, I’m a day late so those are probably already given out. BUT, if you’re in the area, stop in and get yourself a beautiful swimsuit!

If you’re like me, you have a heck of a time finding a swimsuit that fits, and that you’re comfortable in. I’m not thin. Things don’t fit me very well. So I’m not very comfortable wearing a swimsuit. When I do find one that I don’t mind on me, I wear it until it falls apart. Summersalt wants to make finding swimsuits that we love, easier for us women.

Reshma Chattaram Chamberlin, Co-Founder and Chief Brand & Digital Officer at Summersalt explains,

“Essentially, a swimsuit is the most naked we as women will be in public ever. So there’s so much that goes along with shopping for an item that is making you just completely vulnerable. We wanted to kind of turn that on it’s head and give an opportunity to just have fun with it again. Because we remember those times, all of us do, where we have sand in our toes, salt in our hair, completely and totally carefree. And, we wanted to inspire women to feel that.”

Forbes

This 2400 square-foot pop-up location at Tanger Outlets Myrtle Beach Hwy 17 will mark Summersalt’s first ever brick and mortar location. The storefront will feature all of their loyal customer’s favorite swimsuits, beachwear, and more!

You can find more details on Summersalt’s campaign here.