Mugs make a beautiful canvas for your messaging, branding and logo. A recent study found 9 out of 10 people reported having and using branded drinkware.
Whether given away as promotional items or sold in your coffee shop, high-quality custom mugs can help you reach new customers. Here are a few reasons to invest in these useful marketing tools:
Long-Lasting Marketing
Unlike other promotional items, which may be used once and then forgotten, mugs can be passed from person to person and continue producing brand impressions for years. These long-lasting marketing effects make them a smart investment for businesses looking to increase their visibility without breaking the bank.
Mugs are also a great way to show customers that you care about them and want them to feel valued by your business. Whether you offer them as part of an online promotion, such as free shipping on orders over a certain amount, or give them away at trade shows, your customers will remember the thoughtfulness of your gesture.
High-quality custom mugs can also be a great gift for employees or loyal customers, especially during holidays or company anniversaries. Many people are drawn to mugs with hand-crafted styles, which can be an excellent way to convey the feeling that your business is small and personalized. Using apps such as Shutterfly allows users to add their own custom designs or photos of loved ones on top of a mug, which makes them an even more unique gift.
Increased Customer Loyalty
When you give your customers a high-quality, practical gift that they can use daily, it makes them feel like they have a connection with the company or brand. This can help build trust and loyalty over time, which leads to repeat business and referrals.
Unlike flyers, which are often thrown away or forgotten about, promotional mugs become part of the everyday life of your customers. They’re also likely to share them with others in the same demographic, expanding your reach further.
Mugs are an excellent marketing tool, but they can be even more effective in a larger campaign that includes other branded drinkware and products. With a well-planned strategy, your customized mugs can be a powerful tool to help you achieve your sales and marketing goals. With proforma tracking, you can monitor your spending to ensure everything stays within budget.
Increased Brand Awareness
When it comes to promotional marketing, mugs are one of the most effective tools around. Whether you serve up espressos at your diner or bring them along as trade show swag, custom mugs will catch people’s attention. This is especially true if you print your logo or advertising message on them.
When you use high-quality, durable materials to make your custom mugs, they’ll last longer. This makes them a smart investment for long-lasting brand awareness. It’s also important to choose a visually appealing design. If your mugs look cheap or sloppy, your recipients will be less likely to keep them or share them with others.
You can even use custom mugs to promote new products, services, features, or websites. Just be sure to include a clear call-to-action on them to increase your chances of generating leads. This way, your customers and prospective clients will know what to do with your mugs once they receive them.
Easy to Customize
Whether you’re looking to make one-off creations for gifts or print large batches in bulk for a business event, it’s easy to customize high-quality custom mugs. Shutterfly, for example, has an excellent mock-up system that lets you rotate and adjust your design to see how it will look when finished.
Mug designs are limitless and can include a variety of colors, graphics, text, and icons. A witty saying or fun images can make your mugs more eye-catching and memorable, boosting brand awareness. You can also add special details like dates or holidays to your profiles. These little touches show your customers that you care about them, which can lead to loyalty and repeat business.
Meg is an author at Cinnamon Hollow. She writes on a variety of topics sharing tips and ideas for daily life.