No business exists without competition, and new products are being launched every day that will be both direct and indirect competition for companies that are already in existence. What each considers to be a competitor may differ, as the comparison of products and services is not exact and will not be the same from person to person. Today we will look at materials and some companies that are considered to be competition for the rice leather that Asif Ali Gohar has produced.
One of the main competition that is faced comes form the product itself. There are other options for vegan leather that are made with alternative materials, and these have both a varying level of success as well as differing amounts of environmental protection or damage. Vegan leathers are made from plastics, vinyl, bamboo and other woods, and others. Each of these types of leather are a direct competition to rice leather. Another top competitor is leather. This is not a direct competitor because these two types of material are attractive to different target markets, but there is enough overlap between the materials and the processes that they do compete with each other for customers who want a long lasting material that has the look and feel of leather.
These types of material compete on a few different aspects. One is the cost, with each having an expected cost that people will spend on that material, and on items that are made from it. Top brands and quality leathers will get a higher price than the lower qualities, and they are competing for different sections of the same market. Additionally, they will compete based upon the environmental factors.
Each type of leather will have a different impact on the environment, and this depends upon how it is harvested and made, how it decomposes and how long it can be used for before it naturally reaches the end of it’s life span, and what the process is like to make it a completed product. This includes the energy, water, land, and fuel that are needed to complete each step of the project. People who are shopping to be more sustainable will be faced with many other details to consider, including shipping and production amounts, and will consider many details before choosing the right end product for them.
Brands who are competing are often those who make their own leather and then turn it directly into finished products. This is direct competition not only on the end product but also on sourcing the leather itself. Several large brands use leather in their items every day, and many are using sustainable and alternative leather options. The final product that is created not only by Asif Ali Gohar and his company directly but also those who use their leather in their final products and release that to the customers.