Colgate Optic White PLATINUM Express White Toothpaste

Disclosure: I received a complimentary sample of Colgate® Optic White® PLATINUM™ Express White Toothpaste from Colgate-Palmolive to facilitate my review. All opinions are strictly my owned and were formed through personal testing. Your results may vary.

One of my New Year’s resolutions this year is to get better dental health, whiten my teeth and keep them white. I use an at-home whitening system from time to time but sometimes I need something that will let me get them noticeably whiter with as few steps as possible, like a toothpaste. For a few days before our recent vacation I did NOT have much time to focus on teeth whitening. So I began using Colgate® Optic White® PLATINUM™ Express White Toothpaste and noticed really good results.

Colgate Optic White PLATINUM Express White Toothpaste promises a whiter, brighter smile in just three days. Three days? I was skeptical. But I have used regular Colgate Optic White in the paste and loved the results so I was definitely open to giving it a try.

Colgate Optic White Platinum Toothpaste

After three days of using Colgate Optic White PLATINUM Express along with my Colgate® 360°® toothbrush I did have noticeably whiter teeth. They weren’t blindingly white, but they were whiter. Much whiter. As a heavy tea drinker as well as a coffee lover, that is what I was going for. And this toothpaste can be safely used all the time so not only can I whiten my teeth in a few days but I can keep them white. In addition to being safe for daily use, this product protects your enamel and contains anti-cavity fluoride protection. Maximum results are typically seen after using it for about 4 weeks.

This photo was taken on our recent trip to Gatlinburg, after having used Colgate Optic White PLATINUM Express White Toothpaste for 3 days. My teeth were white, bright and shiny for our trip. I LOVE the results!

Colgate Optic White PLATINUM-Express White Toothpaste

Ok, so you may be wondering how this toothpaste can give us whiter teeth in as little as 3 days, right? Well, this formula contains 2x more Hydrogen Peroxide Vs. Optic White® Sparkling Mint®. So it has more of the whitening goodies while still being safe to use.

Colgate® Optic White® PLATINUM™ Express White Toothpaste SRP:

  • 0.75 oz tube for $1.00
  • 1.45 oz tube for $2.00-$2.49
  • 3.0 oz tube for $3.99-$4.99
  • 4.5 oz tube for $5.79-$6.99

I’m still using it, even after our trip. And I’m still loving it. It feels really good on my teeth too. I feel like it is sort of creating a foaming action and really scrubbing my teeth clean in a gentle way. The taste is great. It is very minty, very bold but not overpowering. For me, being a paste and not a gel, I feel like it sort of scrubs my teeth better. That is just my own personal preference but I do prefer it being a paste. I really like the way it feels on my teeth and gums.

The Colgate® 360°® toothbrushes have little cups that help hold the toothpaste, allowing you to get more of it on your teeth, where it needs to be. They also help to gently polish your teeth and remove surface stains caused by food and drink. Using the Colgate® 360°® Optic White ® Platinum™ toothbrush, along with Colgate® Optic White® PLATINUM™ Express White Toothpaste, gives you even better whitening results. They work together very well.

Some of the features of the Colgate® 360°® Optic White ® Platinum™ toothbrush include:

  • Stain removers work with your toothpaste to help effectively remove surface stains for a naturally whiter smile
  • Our unique polishing spiral bristles help to whiten teeth by polishing away surface stains and clean hard to reach areas
  • Cheek and tongue cleaner comfortably removes odor-causing bacteria

Colgate® 360°® Optic White®  Platinum™ Manual Toothbrush SRP:


Availability: Mass, Food and drug stores nationwide starting February 2015

I’m SO glad I had this toothpaste to ensure my teeth were sparkling white for our trip!

Have you tried any of the Colgate Optic White PLATINUM line of products and, if so, what did you think?

We are not doctors and this is in no way intended to be used as medical advice and we cannot be held responsible for your results. As with any product, service or supplement, use at your own risk. Always do your own research before using.

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